Horror Channel Analysis

 

Horror Channel's main image displays the colour red as the main colour that will attract the attention of its audience, this typical from the horror channel because red is always associated with blood and death which is a normal convention of horror. The fact that their attention may be drawn to it, due to the colour, may be intentional to get the channel to be memorable and stay in their head.

The primary target audience for the Horror Channel is 15-21 because most of the films that are present on the channel are rated 15 suggesting that is the audience they are looking for. This group of people are more likely to

The secondary target audience for this channel would be people who are living in the same household as the primary target audience such as siblings, parents etc. This means that they are likely to watch it with them as they may be in the same room and pay interest in it. Following this, they may choose to tell others about the channel through social interaction (uses and gratifications theory).