Timed Essay Q2

 The Jungle book was originally created in 1967 as an animation film back then because of the technology was not as sophisticated as it is now. The target audience of the film back then was completely different as it was aimed for kids 3-8 year old's whereas the new modern and updated film has a new target audience and is now much broader at 10+ but since the film is a remake of the original it already gets the secondary target audience without Disney doing anything extra to appeal to that audience. That secondary audience is the parents and grandparents of the kids who had watched the original when it released all those years ago (Escapism). The Jungle book in 67 was already a huge success as it was a revolution in the film and Tv in those days, so why wouldn’t Disney want to remake an old classic with updated visuals and effects and increase the profit they gain because they can almost guarantee two distinct audiences will be interested in seeing it. 

Disney takes advantage of social media by using the data they accumulate and understanding that kids take up a majority of the percentage of people who use social media then uses this as a marketing ploy to target kids. The ways Disney have target kids online is by cutting trailers form the film and include cute and funny moments to get the kids laughing and showing their parents who have not heard about the remake. Disney don’t show the posters and still images to kids as this film has a dark and serious undertone, but this can be shown to the older audience as they will be able to understand the conflict of the modern versions of the characters and what to see how it’s going to be different from the original. The Jungle book (2016) has a stark colour difference in which that the original is colorful and enchanting to kids at the time who were starting to see TVs pop up more often in their homes where as the 2016 version has a more realistic colour palette suggesting and showing that this will be much different to the original and get the younger and older generations talking to each other about these differences (social interaction). Disney had a budget of $175 million to spend on marketing and advertising which is huge increase over the original and shows that Disney have a huge amount of money now than when the original was in development.