Statement of Intent

 

Statement of Intent

Media Institutions:

Harm is a rule set out by the ASA, that states that there should be no harm involved in the advert. This means I will not include any harmful acts in my poster such as someone getting stabbed or a decapitation that would typically feature in a horror film or TV series.

Children is another rule set out by the ASA for their advertising regulations and this rule states that there must be not any unsafe practices and unfair pressure. This means that I will not feature any children in the main image of my advert that could suggest them being unsafe.

Magazines make their money by selling advertising space in their magazines and this is their revenue streams. The advert will also need to reflect the themes and the genres set out by the magazine so it fits their primary audience which would increase the audience that pay attention to it as it will appeal to them. For example, my advert will be in an entertainment magazine that is aimed at predominantly 16–25 year olds. This magazine will include things that are aimed towards younger generations such as pop music etc.

Media Representation:

The advert will need to portray the primary audience in a positive light rather than a negative one. By doing this, they are appealing more to their target audience as they won’t want to be presented negatively such as violent and mischievous like an older generation may perceive them to be. However, if the advert were to display the primary audience this way, it may force them to not be interested and not relate to it (identity theory).

Media Audience & Media Language:

The primary target audience is those who are aged between 16 and 25. These kinds of people will be mostly lower class who like to watch horror films or TV shows. People this age are also likely to have some sort of social media as well so featuring social media profiles linked to the advert will create a larger audience.

The advert will need to have certain conventions; these will be things such as layout, fonts and colour scheme etc. For example, the fonts will have to legible and bold so that the eye is immediately drawn to it. As well as this, they will need to be in a bright, bold colour such as red so that it contrasts with the darker themes of the rest of the advert and is very visible. This means that they are more likely to remember the channel name and pass this onto their friends or family that might be interested (uses and gratification theory).